Burberry, a globally recognized luxury brand, experienced a period of significant transformation in the mid-2010s. Understanding the sales performance of specific product lines, particularly the iconic Burberry London fragrance, is crucial to analyzing the company's overall trajectory during this time. While precise sales figures for individual products like Burberry London in 2015 are not publicly available in granular detail, we can analyze the broader context of Burberry's performance that year and extrapolate insights based on available data and market trends. This analysis will consider the global revenue of Burberry across all product categories, discuss the pricing and availability of the Burberry London fragrance line, and explore the factors influencing its sales performance.
Burberry's Global Revenue Landscape (2015-2024): A Macro Perspective
To understand the context of Burberry London sales in 2015, we must first examine the company's overall revenue performance across its diverse product portfolio. While specific data for individual product lines within each year is proprietary, publicly available reports provide a general overview of Burberry's revenue growth and product category performance over the years (2015-2024). This aggregated data allows us to understand the market forces affecting the brand and infer potential trends within specific product categories, including fragrances.
*(Note: Since the provided data "Burberry's revenue worldwide by product 2015-2024; Global revenue of Burberry from 2015 to 2024, by product (in million GBP)" is missing, the following section will utilize hypothetical data for illustrative purposes. The analysis and conclusions drawn would be significantly strengthened and more accurate with the inclusion of the actual data.)*
Let's assume, for the sake of this analysis, the following hypothetical data (in millions of GBP):
| Year | Ready-to-Wear | Accessories | Beauty (including Fragrances) | Other | Total Revenue |
|---|---|---|---|---|---|
| 2015 | 800 | 600 | 200 | 50 | 1650 |
| 2016 | 850 | 650 | 220 | 60 | 1780 |
| 2017 | 900 | 700 | 240 | 70 | 1910 |
| 2018 | 950 | 750 | 260 | 80 | 2040 |
| 2019 | 1000 | 800 | 280 | 90 | 2170 |
| 2020 | 900 | 700 | 200 | 70 | 1870 | *(Hypothetical dip due to pandemic)*
| 2021 | 1050 | 850 | 300 | 100 | 2300 |
| 2022 | 1100 | 900 | 350 | 110 | 2460 |
| 2023 | 1150 | 950 | 400 | 120 | 2620 |
| 2024 | 1200 | 1000 | 450 | 130 | 2780 |
current url：https://krshds.cx244.com/blog/burberry-london-sales-2015-68791
yves saint laurent fashion 1960 nike air max classic heren footlocker